Pay Per Click Program

The Second Step is to develop an ad which has high relevance for your root keyword phrase , for display on your search engine of choice. This is fairly simple to do. For high relevance, your keyword should appear somewhere in your headline, and at least once in the body copy of your ad (preferably, the first line). Also, having your keyword appear in your display (URL) as well as the destination (URL) will greatly increase your overall keyword relevance and credibility with the search engines and the engine users themselves.The Third and Final Step to really locking in the best possible relevance for your keyword term is to optimize your landing page. This will include having your root keyword appear in your page title, headline, page description, and also a few times throughout the page text itself.